Bragging rights are in order! “Call of Duty: Warzone” aced the launch by tapping into the conversational nature of Twitter. Activision successfully engaged players with what they love to brag about: their stats.
In just nine minutes, #WarzoneReport became the third-highest trending topic on Twitter, reaching number one in less than 25 minutes. Thousands of people replied to @CallofDuty almost immediately, and word traveled fast: 100,000 successful reports were sent in during the first 36 hours and 20% requested at least one more report.
Giving your fan base what they want doesn’t have to be a battle (pun intended). With the right partners in the right space, Activision Blizzard gave fans an extra perk just for playing the game.
Need more proof? We’ll let Call of Duty's Senior Manager, Digital Marketing do the talking: