Through Site Visits Optimization, @business accomplished the results they were looking for: 52% lower cost per site visit compared to conversions optimization and 87% lower cost per site visit compared to link clicks optimization. 1 People on Twitter were making their way over to Bloomberg.com and engaging not only with promoted content, but clicking through other site content too.
Because @business was connecting with the right people on Twitter, there was a higher likelihood of those people visiting Bloomberg.com and spending time with the content on the site. Site Visits Optimization helped make that connection between casual engagement and click-through happen. And this is how marketers, as they say in the business world, close deals.