Every night, an estimated 20% of theater tickets worldwide go unsold.
To help sell those theater tickets, the TodayTix (@TodayTix) mobile platform launched in New York City in 2013. It’s now available in cities across the US as well as London. The company partners with theaters to provide instant access to last-minute tickets at the best prices with the goal of engaging a broader, younger audience.
As it launched in new markets like London, New York, Los Angeles, San Francisco, Chicago, and Washington, D.C., @TodayTix sought to reach 18- to 34-year-old theater fans who were likely to install and buy tickets regularly from the app.
Because it’s a multilocal service, @TodayTix targets users in cities most likely to engage regularly with the app. The campaigns used Image App Cards paired with interest, geography, and @username to target the cities’ theater fans.