Not only did Mucinex create a cultural moment, it managed to give a cold and flu brand a voice in the most popular sports event of the year. For its efforts, it earned 53.7M impressions and 11.9M unique reach on Twitter.
Its brand metrics saw significant lift as well, with +14pt “brand for me,” +13pt “brand I love,” +12pt purchase intent, and +4pt unaided awareness.
By discovering a truth about how Americans behave the day after the big game and weaving it into traditional advertising and Twitter, Mucinex carved out a new space for itself in our national conversation. The campaign won a Cannes Lions in 2018 and remains the only US cold and flu medicine to do so. All in all, that’s nothing to sneeze at.