S/4HANA is software company SAP’s next-generation business suite. The brand wanted to raise awareness of the suite amongst key business decision-makers in the Asia-Pacific region and position S/4HANA as the perfect solution to business complexity.
Using “Run Simple” as its key message, the brand created case studies documenting real-world applications of the product, as well as thought leadership content on how companies can win in the digital economy. SAP Asia (@SAP_APJ) used Promoted Tweets to display content tailored to each of three main markets: Southeast Asia, India, and Australia/New Zealand. It used keyword, interest, and follower targeting to reach potential new customers and generate conversation around the new product.