International Beer Day is always a cause for celebration, and this year Stella (@StellaArtois) wanted in on the fun.
As a global brand, Stella saw a natural opportunity to join the #InternationalBeerDay conversation and get people talking about Stella in the process. That was a smart move on its part, as our research has shown that conversation can drive business impact.
How did Stella start a conversation?
To celebrate its Belgian heritage on International Beer Day, Stella and its agency partner DraftLine encouraged people to order a Stella in any non-English language with Twitter’s new Voice Tweets feature, driving conversation while delighting fans at home with prizes, including, of course, free beer.
Here’s how they pulled it off.