By working with Twitter Amplify and Roddick, @Chase was able to significantly increase awareness of its involvement in the championships. The insider knowledge and excitement of Roddick at the events was clear in his Periscope broadcasts, and he provided unique and compelling insights. By making this happen, @Chase was able to create a new and exciting way to highlight its involvement with the US Open and add compelling live content to the #USOpen conversation.
In addition, the broadcast highlights promoted by @Chase provided quick insights and information to US Open fans on Twitter. This also allowed @Chase to present its brand in an innovative way while driving more than two million views on its pre-rolls.
Kristin Lemkau, Chief Marketing Officer of JPMorgan Chase & Co said, "When Twitter brought this to us we got it immediately. We understood that this will become the way people watch sports. Who isn’t going to want to watch the Open hanging out with Andy Roddick in his living room? If you can’t go to the match, that’s the best option. And Andy was absolutely terrific — he integrated the Chase brand in a way that felt natural."