Just how much awareness did @cerave generate for #ThankYouNurses? The campaign, which ran on National Nurses Day, proved so successful that it generated a 99% positive/neutral sentiment, +19% higher impressions compared to benchmarks, and 56% higher engagement rate compared to benchmarks.3
In the end, nurses were thanked, a worthwhile cause was met with a worthwhile engagement, and @cerave reminded us of a sentiment we should be expressing every day of the year, no matter the circumstances.
1. Twitter Internal Data, 2021
2. comScore Plan Metrix, Mobile only, Mar 2021, US.Audience definition:
Healthcare Practitioner (doctors, dentists, nurses, therapists, technicians), 45% monthly reach
3. Twitter Internal, 2021