Measure Results

  • Audience insights
  • Campaign analytics
  • Optimize at scale

Go beyond simple demographics.

Twitter’s audience is leaned-in, influential, and passionate with a variety of interests. So being able to target audiences based on a number of parameters — interests, demographics, operating system, brands they follow, and a variety of other variables — means your content is targeted to the right people. This also ensures campaigns resonate, content sees high engagement, and ads perform brilliantly in the moments that matter most.

Twitter's audience insights dashboard includes valuable insights about the general Twitter audience, your followers, and the people who have engaged with your Tweets. You can also identify new, relevant audiences to target for upcoming campaigns. The dashboard even provides aggregate information on user demographics, interests, lifestyle, and purchasing behaviors — all sourced from user-supplied data, app-supplied data, Twitter internal models, and partner-generated data.

People aren’t one-dimensional — your advertising shouldn’t be either.

I could see this information better informing our client’s content and media strategies, especially during key competitive periods — it provides agencies direct insight into competitive activity and brand conversations, which allows us to recommend real-time shifts in content and media strategies and ultimately, drive better results.

Christine Hickey (@clhickey), Media Director, Performics

Ways to help you solve this challenge

Audience Insights

A real-time look at the people that are most relevant to you, such as your followers or people who have engaged with your Tweets. Gain insights about your audience’s demographics, interests, lifestyle, and purchase behaviors.

Knowledge is power, so learn exactly what’s working.

When you’re building a brand or trying to move the needle on a product or service, every word, photo, video, and follower can have an impact on your success. Twitter’s campaign analytics help you understand what your audience is doing with the content you share on Twitter, and how their actions help grow your business.

Your Tweet activity dashboard shows metrics for every single Tweet you make. You’ll know at a glance how many times Twitter users have seen, Retweeted, liked, and replied to each Tweet. This tells you what resonated with your audience so you can Tweet similar content. These insights can also help you plan a content calendar for your Twitter account.

For an in-depth view into your Promoted Tweets performance, consult your campaign dashboard. It provides detailed performance metrics, whether your goal is to drive brand awareness, increase site traffic, or promote your mobile app.

With account home, our business can quickly get an overview of what’s working for us, and potentially create more content around what’s resonating with our audience.

Mark McKnight (@markmcknight), Ecommerce and Marketing Director, RockCreek

Ways to help you solve this challenge

Tweet Activity Dashboard

Displays Tweet data to help you optimize your performance on Twitter. You can leverage these insights to inform ongoing content strategy for both paid and organic Tweets and content..

Campaign Dashboard

Brings your campaign data front and center. Measure your campaign performance across dimensions and gain valuable insights to optimize spend and content strategy.

Create, edit, and manage multiple campaigns at once.

Managing large-scale campaigns isn’t nearly as time-consuming as you may think, thanks to the Twitter Ads editor. Using Twitter Ads editor and ad groups, you can build, test, optimize, and measure several campaigns at the same time with just a few clicks.

You can implement your strategies in bulk, making it easy to build timely campaigns around events, trends, and holidays. Increase performance by easily testing different targeting or creative tactics in less time, with more precision. Twitter Ads editor also streamlines optimization by letting you make changes across an entire marketing strategy in a few simple steps. Just download a spreadsheet of the campaigns you want to modify, make the changes in Excel, and upload the updated spreadsheet. Ads editor applies your changes instantly.

Twitter's entire campaign structure is designed for maximum efficiency. Use Ads editor and ad groups to keep you on top of every detail for every one of your campaigns.

For us [Ads editor] is a massive help as we are dealing with uploads and optimizations across large volumes of campaigns every day, so it has definitely proven time effective.

Giovanni Sarazani (‎@juststamina), Biddable Associate Director, Precision Marketing, Starcom Mediavest Group

Ways to help you solve this challenge

Ads Editor

A tool tailored for larger advertisers who want to manage and optimize many campaigns at scale.

Ad Groups

Advertisers can create and organize ad groups with different audience segments, bid levels, or creative to better optimize spend, flighting schedule, and targeting.

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