But not all brand content is created equal
People are getting savvier about their interaction with brands, and they realize not all Twitter content is created equal. People on Twitter welcome #BrandTwitter in the timeline across more topics than you'd think — as long as it's authentic and engaging.
These connections have to feel natural and unforced. Fans don’t love it when brands are obvious (or worse, desperate) about it. If you look thirsty, you’ll go thirsty!