Twitter is where it’s at during the biggest NFL games of the year.
With the Big Game right around the corner, football fans are sharing their excitement of the playoffs through game-time conversations on Twitter. In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.1
In this edition of the Twitter Conversation Report, we’re warming you up for a win during one of the most exciting and most-watched sports — and brand — moments of the year. Huddle up!
Get in the red zone
Now’s the time to get into scoring position. Make sure your brand takes advantage of massive gametime excitement during the postseason, when we’ve typically seen an increase in conversation compared to the regular season.