Insights

The Conversation:
It's (Big) Game time!

One game left. But the NFL talk on Twitter is just heating up.

Without tailgates and packed stadiums, people are Tweeting about every move, on and off the field. So with the Big Game coming up next, let’s see if the conversation on Twitter can tell us how big it’s going to get.

All eyes on #NFLTwitter

It’s been an action-packed postseason. Before, during, and after games, people are coming to Twitter hungry for every last bit of playoff talk.

Fans devour video

They’re not just Tweeting, they’re watching. During this year’s playoffs, people have viewed more NFL-related video content on Twitter than on competitive platforms.

The anticipation grows

Everything’s come down to this. The Big Game’s approaching fast, and fans can’t wait. The big plays, the halftime show — they’re psyched for it all.

Trending keywords during NFL playoffs, year over year

Brands, get your game on

This season, Twitter has been the roar of the stadium. And if the playoff talk is any indication, it’s about to get a lot louder. So don’t miss out.

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Christine Wixted (@wixxy) is a senior partner manager for Twitter’s Global Content Partnerships team. In her role, Christine focuses on strategic sports partnerships with leagues, networks, team, and media partners to bring the most premium sports content to the platform and drive sales revenue.

Manasa Venkatesan (@manasa_tara) is a US research specialist for the Audience Insights team at Twitter. In her role, Manasa delivers data-driven ideas and strategies for brands through audience and conversation insights.

January 28, 2021

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