The Conversation: Twitter is where football fans huddle up
Is your brand ready to get into the game?
It’s the return of football season, and that means the most exciting sports arena is the conversation on Twitter. NFL and NCAA football fans are some of the most passionate players on the timeline, so whether you’re looking to draw up some new plays for your brand or recruit a whole new audience, let’s explore why Twitter is the best home-field advantage for football conversation all season.
It’s always a sold-out game on Twitter
A full season of NFL conversation is like 19 Super Bowls back-to-back, so plan on connecting to this massive conversation all season long to maximize your brand’s opportunity to connect with excited fans.
Go long on college football
The college football conversation is making major gains on Twitter with significant year-over-year growth. For brands looking to connect with football fans, the college football conversation is a great place to invest. In fact, 73% of people talking about the NCAA are also Tweeting about the NFL.1
Football conversation runs past overtime
While in-game conversation is off the charts, football talk doesn’t stop when the game ends — at least, not on Twitter. In fact, half of football Tweets happen outside of game time and 45% are on weekdays. For brands, it’s especially important to stay engaged throughout the week, as 73% of brand mentions happen when games aren’t being played.
Twitter is one big highlight reel
In the football conversation on Twitter, video grabs serious attention — 10.3 billion views. That number is the equivalent of every person in the US watching 40 football-related videos each per season. So consider adding video to your creative strategy and take advantage of Twitter’s large (and growing) viewership.
Don’t fumble Week 1
You don’t have to wait long to reach huge audiences of football fans, as Kickoff Weekend provides an opportunity to connect with fans at peak excitement. So, harness all of the excitement and energy by jumping in the conversation early.
Sports betting is money on Twitter
With a 33% year-over-year increase in Tweets, the Sports Betting conversation has seen significant growth among passionate fans. Brands looking for new ways to connect to the football conversation should take a look at how they can engage with this emerging conversation on Twitter.
The football conversation is already in play — is your brand in the game?
If you’re looking to reach football fans and step your game up this season — from driving awareness, to launching a new product, or finding a new audience in the sports world — it’s time to get your Twitter offensive strategy together before the season kicks off. With the right strategy, you can win the crowd and dance all the way to the end zone.
1. Twitter Internal Data (Big Query). US only. Tweets from August 29, 2020 - February 8, 2021 and August 28, 2021 - February 14, 2022.