Twitter Marketing
@twittermktg
4 years
Billions of Tweets
18 emerging trends
Hundreds of cultural insights
Cultural insights from the US conversation on Twitter
Understanding what’s happening matters more than ever, because consumers care about a brand’s cultural relevance. The following trends represent the fastest-evolving topics on Twitter.
How we found these trends
From January 1, 2016, through December 31, 2019, billions of Tweets were analyzed to uncover the most-used hashtags, then mapped to cluster themes of conversation. Through both human coding and machine learning, commonplace topics like politics and sports were removed, and significant growth areas and contextual shifts in conversation identified. With the help of cultural insights experts at CrowdDNA, 18 emerging trends were uncovered.
Keep scrolling to see the conversations shaping culture.
Tools used
Twitter Internal, Crimson Hexagon, and Talkwalker. Tweet volumes at monthly increments, geo-filtered for US market, growth stats compare Q4/2019 vs. Q1/2016.
Well Being
Inside
The human desire to live a happy, healthy life continues to be a cultural priority, but the focus has shifted from the outside in. Where body image, diet, and physical appearance once dominated the conversation, a healthy mind and whole-body wellness are starting to take center stage.
Conversation using the phrases
“well being” and “self-care”
Data-Driven Bodies
Health tracking is moving beyond everyday wearables as people infuse data into understanding every aspect of their minds and bodies.
Holistic Health
People are looking to nature and evolution for alternative health therapies and treatments.
Being Well Together
A culture of emotional openness and acceptance is spurring support through community.
Everyday Wonder
Inside
The more people learn about the universe, the more in awe of it they become. They’re fascinated by the cosmos and everything it contains, from the planets themselves, to climate change and extreme weather, to spiritual energy and healing. Here’s how they’re taking it all in.
Conversation around
“meaning” and “wonder” in relation to the universe
DIY Spirituality
Faith is personal, and people want the flexibility to define their own spiritual experiences.
In Awe of Nature
Climate change has driven a renewed delight in nature and the wonders of our world.
Cosmic Fascination
We’re almost a multiplanet species, sparking a new era of fascination with astronomy and the universe.
One Planet
Inside
More and more people are holding themselves, their communities, and businesses to higher standards when it comes to respecting the planet. As people take a hard look at the environmental costs of everyday life, they’re becoming increasingly focused on taking action and finding innovative solutions to create a more sustainable culture.
Conversation around sustainability mentioning
“action” and “innovation”
Ethical Self
What we put onto and inside our bodies is now as much about saving the planet as it is taking care of our health and visage.
Sustainable Steps
Growing awareness of climate change has encouraged people to focus on what they can do to help the environment.
Clean Corporations
As people strive to live more environmentally friendly lives, they expect businesses and brands to do the same.
Creator Culture
Inside
Makers, builders, and entrepreneurs have joined artists, writers, and musicians in the creative arena. They’re actively blurring the lines between work and personal passions, reimagining the day job, and pushing creativity into mainstream culture.
Conversation around
creator culture
Creative Currency
As people explore their creative side, sharing what they make and see, creativity has become social currency.
Hustle Life
There are innumerable ways to work, with more people turning passions into professions and exploring work-life integration.
Connecting Through Video
New platforms, formats, and technologies are driving new video-centric communities.
Tech Life
Inside
Technology is continuing to change how people learn, how they create, and how they work. People are excited, even if a bit uncertain at times, about having a front-row seat to fundamental change, and they’re imagining the possibilities of a more connected, more efficient, more expansive future.
Conversation around
the future of technology
Blended Realities
Virtual and augmented realities are pushing innovation beyond just gaming and into industry, entertainment, and commerce.
Future Tech
Advances in technology have sparked optimism about a more efficient and connected world.
Tech Angst
As technology infiltrates our lives, there’s a growing sense of anxiety and concern.
My Identity
Inside
The concept of identity is broader than ever, and people have never felt more empowered to be their true selves and make their own rules. They’re living out loud, sharing their passions, breaking stereotypes, and demanding more from society on issues of gender and diversity.
Use of the word
“identity”
Fandom
Public devotion to pop culture idols has given rise to new communities and expressions of fandom.
Gender Redefined
The stereotypes of masculinity and femininity are being broken, driving forward equality and self-acceptance.
Represent Me
People want to see themselves represented in culture, be it appearance, identity, or beliefs.