Stay current in
digital marketing
These success stories, research articles, and interviews with marketing leaders have been curated by topic to help brands delight customers and deliver strong content during cultural moments.
Collection
X Canada
X is where Canadians connect to what’s happening in the world — news, sports, politics, art, and culture. Find out the best ways to reach Canadians on X during the moments that matter.
Collection
X Canada
X is where Canadians connect to what’s happening in the world — news, sports, politics, art, and culture. Find out the best ways to reach Canadians on X during the moments that matter.
Collection
#WhatsHappening2022
Conversation connects people, lets us share knowledge, and inspires creativity and innovation. At X, it’s the center of everything we do. And we think it can be so much more.
Collection
#WhatsHappening2022
Conversation connects people, lets us share knowledge, and inspires creativity and innovation. At X, it’s the center of everything we do. And we think it can be so much more.
Collection
Brand Safety
From policies to products to partnerships, we’re making X a safer place for both people and brands.
Collection
Brand Safety
From policies to products to partnerships, we’re making X a safer place for both people and brands.
Collection
The X Conversation Report
The X Conversation Report gives brands and marketers fresh insights from the conversation on X. Subscribe to understand what’s happening right now
Collection
The X Conversation Report
The X Conversation Report gives brands and marketers fresh insights from the conversation on X. Subscribe to understand what’s happening right now
Collection
Sports on X
Live sports are back. And even as fans return to arenas and sports bars around the world, the roar of the crowd is louder than ever on X. From the legendary moments, to the replays, analysis, and camaraderie—it all happens here.
Collection
Sports on X
Live sports are back. And even as fans return to arenas and sports bars around the world, the roar of the crowd is louder than ever on X. From the legendary moments, to the replays, analysis, and camaraderie—it all happens here.
Collection
ArtHouse
Learn about what content trends are moving people, and gain insights for your brand about Creator campaigns on X.
Collection
ArtHouse
Learn about what content trends are moving people, and gain insights for your brand about Creator campaigns on X.
Collection
Video on X
Bring the power of video to the most live, dynamic platform for storytelling.
Collection
Video on X
If it’s happening in the world, people are watching it on X.
Collection
Gaming
With 91M individual users making up the X gaming community, X is the pulse of what’s happening in gaming. It’s also the destination for brands to make a cultural impact by connecting with those gamers on their passions and interests.
Collection
Gaming
With 91M individual users making up the X gaming community, X is the pulse of what’s happening in gaming. It’s also the destination for brands to make a cultural impact by connecting with those gamers on their passions and interests.
Collection
X’s the roar of the stadium. Get in the game.
Live sports are back and fans on X couldn’t be more pumped. Is your brand ready to step up to the plate?
Collection
X’s the roar of the stadium. Get in the game.
Live sports are back and fans on X couldn’t be more pumped. Is your brand ready to step up to the plate?
Collection
Navigating the new norm
The outbreak of COVID-19 has presented us all with unprecedented challenges. X can help brands with insights, inspiration, tips, and support to help navigate our new normal.
Collection
Navigating the new norm
The outbreak of COVID-19 has presented us all with unprecedented challenges. X can help brands with insights, inspiration, tips, and support to help navigate our new normal.
Collection
Launch on X
Whether you’re introducing a new product, brand, message, or offer, X is a great place to drive awareness, find new customers, and share your story when launching something new. Find out the best ways to reach people on X during the moments that matter.
Collection
Launch on X
Whether you’re introducing a new product, brand, message, or offer, X is a great place to drive awareness, find new customers, and share your story when launching something new. Find out the best ways to reach people on X during the moments that matter.
Collection
Connect with what's happening on X
X is where people connect to what’s happening in the world — news, sports, politics, art, and culture. Brands that join the conversation in an authentic way will be perceived as more relevant and earn the long-term loyalty of their customers.
Collection
Connect with what's is happening on X
X is where people connect to what’s happening in the world — news, sports, politics, art, and culture. Brands that join the conversation in an authentic way will be perceived as more relevant and earn the long-term loyalty of their customers.
Collection
Media & Entertainment
On X, the audience is part of the performance. People come together on X with other fans to talk about the biggest moments, share their love of shows, and follow their favorite stars. Here’s how brands are joining the conversation.
Collection
Media & Entertainment
On X, the audience is part of the performance. People come together on X with other fans to talk about the biggest moments, share their love of shows, and follow their favorite stars. Here’s how brands are joining the conversation.
Collection
Technology
From 5G and enterprise software to consumer tech and gaming, the technology conversation lives on X. It’s where people come to learn about the latest in smartphones, gaming, and connected devices, and where tech brands build relevance by connecting to the cultural conversation.
Collection
Technology
From 5G and enterprise software to consumer tech and gaming, the technology conversation lives on X. It’s where people come to learn about the latest in smartphones, gaming, and connected devices, and where tech brands build relevance by connecting to the cultural conversation.
Collection
Auto
X is where the cultural conversation happens, and where the world’s biggest auto brands come to build cultural relevance. See how some of the world’s most iconic automakers use X to rev up excitement about new launches and stay at the forefront of culture.
Collection
Auto
X is where the cultural conversation happens, and where the world’s biggest auto brands come to build cultural relevance. See how some of the world’s most iconic automakers use X to rev up excitement about new launches and stay at the forefront of culture.
Collection
CPG
On X, people share about the products they love most and learn about the latest trends. Read on to see how CPG brands are using X to listen and respond to feedback, offer tips and deals, and tease new product launches.
Collection
CPG
On X, people share about the products they love most and learn about the latest trends. Read on to see how CPG brands are using X to listen and respond to feedback, offer tips and deals, and tease new product launches.
Collection
Dining
Who doesn’t love food? On X, it’s all some people can talk about. It’s where they share great deals on food, healthy options, and guilty pleasures. See how brands are using X to join the conversation and serve up delicious new ideas.
Collection
Dining
Who doesn’t love food? On X, it’s all some people can talk about. It’s where they share great deals on food, healthy options, and guilty pleasures. See how brands are using X to join the conversation and serve up delicious new ideas.
Collection
Travel
Travel is one of the most popular topics on X. People love to talk about where to go on vacation and what to do when they get there. It’s a great opportunity for hotels, airlines, and travel professionals to connect with X’s engaged audience of globetrotters.
Collection
Travel
Travel is one of the most popular topics on X. People love to talk about where to go on vacation and what to do when they get there. It’s a great opportunity for hotels, airlines, and travel professionals to connect with X’s engaged audience of globetrotters.
Collection
Health & Wellness
People on X look for ways to improve their mental, physical, and spiritual well-being. Learn how health brands and providers use X to identify trends and connect with what’s happening as people seek advice and share their experiences.
Collection
Health & Wellness
People on X look for ways to improve their mental, physical, and spiritual well-being. Learn how health brands and providers use X to identify trends and connect with what’s happening as people seek advice and share their experiences.
Collection
Financial Services
People come to X for real financial advice — from the latest market news and expert opinions to the biggest market trends. Financial services firms are joining the conversation on X and offering support and guidance when people need it most.
Collection
Financial Services
People come to X for real financial advice — from the latest market news and expert opinions to the biggest market trends. Financial services firms are joining the conversation on X and offering support and guidance when people need it most.
Collection
Performance Marketing
Drive more website conversions and app installs with X's unique solutions for performance advertising.
Collection
Performance Marketing
Drive more website conversions and app installs with X's unique solutions for performance advertising.
Collection
#StartWithThem
X is where great things start — whether it’s an artist dropping new music, a product launch, a fashion trend, sporting news, or an esports event. And it’s all because of X’s highly engaged, receptive, and influential audience.
Collection
#StartWithThem
X is where great things start — whether it’s an artist dropping new music, a product launch, a fashion trend, sporting news, or an esports event. And it’s all because of X’s highly engaged, receptive, and influential audience.
Collection
The Big Games
X is a hugely popular destination for sports fans — and there’s no bigger sporting event than the one happening next summer in Tokyo. Brands that want to connect with this big event know to start with X’s influential and receptive audience.
Collection
The Big Games
X is a hugely popular destination for sports fans — and there’s no bigger sporting event than the one happening next summer in Tokyo. Brands that want to connect with this big event know to start with X’s influential and receptive audience.
Collection
The Live Stadium
Because connecting live, in the moment, to passionate fans and big sporting moments = victory.
Collection
The Live Stadium
Because connecting live, in the moment, to passionate fans and big sporting moments = victory.