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#WhatsHappening2022

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#WhatsHappening2022

We’re reimagining the public conversation to be more healthy, valuable and open to all.

Twitter’s purpose is to serve the public conversation. Because we believe that public conversation – a free exchange of ideas and information, open for everyone to join – benefits society by solving common problems, inspiring new ideas, even making us LOL. When people talk, beautiful, wonderful, powerful things happen.

Key stats

1.8x

higher lift in Tweet volume when using products like Twitter Timeline, Takeover, and Trend Takeover.

Source: Twitter Internal Data, April 2020 - April 2021, Global (US/UK/BR/JP/MX/TH) (TKO N = 89, Non TKO N = 36)

increase in sales volume with just a 10% rise in conversation

Source: Twitter Meta Analysis: Measuring the impact of Earned Conversation, Neustar MMM (2019), US.)

131%

increase in conversation about your brand, on average, when investing in paid media on Twitter

Source: Twitter Internal Data, April 2020 - April 2021, Global (US/UK/BR/JP/MX/TH) ( N = 125))

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