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Video is happening on Twitter

And you can reach your audience where it all happens with Twitter Amplify.

If it’s happening in the world, people are watching it on Twitter. Your brand can be where it all happens, too, with Twitter Amplify. 

Twitter Amplify is a measurable, brand-safe solution that helps connect your brand with premium, relevant, and timely video content from top tier publishers on Twitter.

It’s the perfect extension to your media plan: Twitter Amplify provides your brand with incremental reach to your linear TV campaign — So while cultural moments play out on both the big screen and our platform, your brand doesn’t miss a beat, or a view. 

Need more convincing? Check out these insights and success stories to help you make the most of your brand’s video on Twitter, and tune into Twitter’s NewFronts presentation on May 5th at 12:40PM PST / 3:40 PM EST.

Key results

+34%

YoY increase in watch time on Twitter.

Source: Twitter Internal, January 2021, global. Data reflects averages for 2019 vs 2020

+19%

More time spent on Twitter’s platform than spent with competitors (-7%) across three U.S. events.

Source: Custom Daypart Analysis, Comscore Media Metrix & Mobile Metrix, Shift in total minutes spent on Twitter vs. other social platforms (Event vs. average of 3 weeks prior during same day of week & airing time), Super Bowl: 2/2/20, USA; NFL Draft 4/23/20, USA, Oscars 2/9/20, USA

+14%

Increase in unique visitors during live events (versus 0% for competitors).

Source: Custom Daypart Analysis, Comscore Media Metrix & Mobile Metrix, Shift in unique visitors on Twitter vs. other social platforms (Event vs. average of 3 weeks prior during same day of week & airing time), Super Bowl: 2/2/20, USA; NFL Draft 4/23/20, USA, Oscars 2/9/20, USA

+67%

Video views for US brand and media publishers on Twitter increased 67% from Q1 2019 to Q4 2020.

Source: Tubular Labs, Threshold creators with 10k monthly views, US Brands & Media Publishers only, Q1 2019 to Q4 2020

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