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Gaming

Twitter is the home of the gaming conversation.

Whether it’s for catching breaking news, watching highlights or interacting with their favorite esports athletes, our vibrant community of 91M hyper-passionate fans are keeping the conversation going at a rate of 70 gaming related Tweets per second, and have generated 156M Tweets about gaming this year so far.

With those data points in mind, check out the insights and success stories below for some examples of breakthrough moments in which brands joined in on the conversation, got in the game and grew their audience by going where the gamers were; which, as you may have guessed, was right here on Twitter.  

Key stats to know

91M

unique gaming authors on Twitter.

Twitter internal data (Semantic Core). Unique authors. June 20, 2020 - June 20, 2021. Global.

70

gaming related Tweets per second.

Twitter internal data (Semantic Core). Tweet volume. June 20, 2020 - June 20, 2021. Global.

80%

of esports streamers on Twitter like it when a brand joins the conversation about what they’re streaming.

Twitter x Streaming Consumption Behaviors – January 2021

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