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Stay current in
digital marketing

These case studies, research articles, and interviews with marketing leaders have been curated by topic to help your brand delight your customers and deliver strong content during cultural moments.

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Twitter’s the roar of the stadium. Get in the game.

Live sports are back and fans on Twitter couldn’t be more pumped. Is your brand ready to step up to the plate?  

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Twitter’s the roar of the stadium. Get in the game.

Live sports are back and fans on Twitter couldn’t be more pumped. Is your brand ready to step up to the plate?  

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Navigating the new norm

The outbreak of COVID-19 has presented us all with unprecedented challenges. Twitter can help brands with insights, inspiration, tips, and support to help navigate our new normal.

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Navigating the new norm

The outbreak of COVID-19 has presented us all with unprecedented challenges. Twitter can help brands with insights, inspiration, tips, and support to help navigate our new normal.

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Launch on Twitter

Whether you’re introducing a new product, brand, message, or offer, Twitter is a great place to drive awareness, find new customers, and share your story when launching something new. Find out the best ways to reach people on Twitter during the moments that matter.

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Launch on Twitter

Whether you’re introducing a new product, brand, message, or offer, Twitter is a great place to drive awareness, find new customers, and share your story when launching something new. Find out the best ways to reach people on Twitter during the moments that matter.

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Connect with what's is happening on Twitter

Twitter is where people connect to what’s happening in the world — news, sports, politics, art, and culture. Brands that join the conversation in an authentic way will be perceived as more relevant and earn the long-term loyalty of their customers.

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Connect with what's is happening on Twitter

Twitter is where people connect to what’s happening in the world — news, sports, politics, art, and culture. Brands that join the conversation in an authentic way will be perceived as more relevant and earn the long-term loyalty of their customers.

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Media & Entertainment

On Twitter, the audience is part of the performance. People come together on Twitter with other fans to talk about the biggest moments, share their love of shows, and follow their favorite stars. Here’s how brands are joining the conversation.

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Media & Entertainment

On Twitter, the audience is part of the performance. People come together on Twitter with other fans to talk about the biggest moments, share their love of shows, and follow their favorite stars. Here’s how brands are joining the conversation.

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Gaming

There are plenty of places for gamers to play, but the gaming conversation lives on Twitter, with more than 1 billion Tweets each year. See why gaming brands turn to Twitter when they want to create buzz, tease new launches, and build cultural relevance.

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Gaming

There are plenty of places for gamers to play, but the gaming conversation lives on Twitter, with more than 1 billion Tweets each year. See why gaming brands turn to Twitter when they want to create buzz, tease new launches, and build cultural relevance.

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Technology

From 5G and enterprise software to consumer tech and gaming, the technology conversation lives on Twitter. It’s where people come to learn about the latest in smartphones, gaming, and connected devices, and where tech brands build relevance by connecting to the cultural conversation.

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Technology

From 5G and enterprise software to consumer tech and gaming, the technology conversation lives on Twitter. It’s where people come to learn about the latest in smartphones, gaming, and connected devices, and where tech brands build relevance by connecting to the cultural conversation.

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Auto

Twitter is where the cultural conversation happens, and where the world’s biggest auto brands come to build cultural relevance. See how some of the world’s most iconic automakers use Twitter to rev up excitement about new launches and stay at the forefront of culture.

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Auto

Twitter is where the cultural conversation happens, and where the world’s biggest auto brands come to build cultural relevance. See how some of the world’s most iconic automakers use Twitter to rev up excitement about new launches and stay at the forefront of culture.
 

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CPG

On Twitter, people share about the products they love most and learn about the latest trends. Read on to see how CPG brands are using Twitter to listen and respond to feedback, offer tips and deals, and tease new product launches.

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CPG

On Twitter, people share about the products they love most and learn about the latest trends. Read on to see how CPG brands are using Twitter to listen and respond to feedback, offer tips and deals, and tease new product launches.

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Dining

Who doesn’t love food? On Twitter, it’s all some people can talk about. It’s where they share great deals on food, healthy options, and guilty pleasures. See how brands are using Twitter to join the conversation and serve up delicious new ideas.

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Dining

Who doesn’t love food? On Twitter, it’s all some people can talk about. It’s where they share great deals on food, healthy options, and guilty pleasures. See how brands are using Twitter to join the conversation and serve up delicious new ideas.

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Travel

Travel is one of the most popular topics on Twitter. People love to talk about where to go on vacation and what to do when they get there. It’s a great opportunity for hotels, airlines, and travel professionals to connect with Twitter’s engaged audience of globetrotters.

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Travel

Travel is one of the most popular topics on Twitter. People love to talk about where to go on vacation and what to do when they get there. It’s a great opportunity for hotels, airlines, and travel professionals to connect with Twitter’s engaged audience of globetrotters.

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Health & Wellness

People on Twitter look for ways to improve their mental, physical, and spiritual well-being. Learn how health brands and providers use Twitter to identify trends and connect with what’s happening as people seek advice and share their experiences.
 

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Health & Wellness

People on Twitter look for ways to improve their mental, physical, and spiritual well-being. Learn how health brands and providers use Twitter to identify trends and connect with what’s happening as people seek advice and share their experiences.
 

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Financial Services


People come to Twitter for real financial advice — from the latest market news and expert opinions to the biggest market trends. Financial services firms are joining the conversation on Twitter and offering support and guidance when people need it most.

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Financial Services


People come to Twitter for real financial advice — from the latest market news and expert opinions to the biggest market trends. Financial services firms are joining the conversation on Twitter and offering support and guidance when people need it most.

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Performance Marketing

Drive more website conversions and app installs with Twitter's unique solutions for performance advertising.

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Performance Marketing

Drive more website conversions and app installs with Twitter's unique solutions for performance advertising.
 

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#StartWithThem

Twitter is where great things start — whether it’s an artist dropping new music, a product launch, a fashion trend, sporting news, or an esports event. And it’s all because of Twitter’s highly engaged, receptive, and influential audience.

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#StartWithThem

Twitter is where great things start — whether it’s an artist dropping new music, a product launch, a fashion trend, sporting news, or an esports event. And it’s all because of Twitter’s highly engaged, receptive, and influential audience.

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The Big Games

Twitter is a hugely popular destination for sports fans — and there’s no bigger sporting event than the one happening next summer in Tokyo. Brands that want to connect with this big event know to start with Twitter’s influential and receptive audience.

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The Big Games

Twitter is a hugely popular destination for sports fans — and there’s no bigger sporting event than the one happening next summer in Tokyo. Brands that want to connect with this big event know to start with Twitter’s influential and receptive audience.

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The Live Stadium

Because connecting live, in the moment, to passionate fans and big sporting moments = victory.

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The Live Stadium

Because connecting live, in the moment, to passionate fans and big sporting moments = victory.

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Video on Twitter

Bring the power of video to the most live, dynamic platform for storytelling.
 

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Video on Twitter

Bring the power of video to the most live, dynamic platform for storytelling.
 

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The Twitter Conversation Report

The Twitter Conversation Report gives brands and marketers fresh insights from the conversation on Twitter. Subscribe to understand what’s happening right now
 

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The Twitter Conversation Report

The Twitter Conversation Report gives brands and marketers fresh insights from the conversation on Twitter. Subscribe to understand what’s happening right now