Collections
Video on X
Be what’s happening with X video.
If it’s happening now, it’s happening on X. People flock to X to find out what the world is talking about, be a part of the conversation, and discover something new.
Your audiences – especially young people – are visiting X to engage with their passions through video. They’re watching and talking about must-see clips, top sports highlights, exciting live shows, and more. Video on X lets you engage with excited audiences at the right moment: when they’re exploring what’s now, what’s new, what’s next.
Key results
No. 1
The no. 1 reason consumers flock to X is to ‘discover something new and interesting’.
Source: X Insiders (c space), The Rising Bar of Video, research partnership with Publicis, 2016, US
38%
X users are +38% more likely to post opinions about brands and products than other social media users
Source: Global Web Index (US), Q4 2016
25%
X saw an average of 25% incremental reach to TV among those aged 18 to 24.
Source: Nielsen Total Audience Report, Q1 2017
+19
Increased frequency of exposure to multiple video ad formats increases ad recall by 19 percentage points (pp), brand awareness by 5pp, and purchase intent by 3pp.
Source: Millward Brown, Video Synergies with Dentsu Aegis Network, January 2018, US. Note: Exposure to two video ad formats versus one video ad format
1,300
X streamed more than 1,300 live events throughout Q1 2018, nearly a 3× increase over Q1 2017.
Sources: X Earnings Report, Q1 2018 and Q1 2017
Explore more Collections