Use a Twitter Polling Card to involve users.
Using a Twitter Polling Card proved to be a powerful way for @xboxuk to create curiosity and engage users in the campaign. It motivated them to make a choice and naturally sparked conversation and buzz around the launch of Halo 5.
This not only encouraged Twitter users to engage with #HUNTtheTRUTH, but once they had voted they were able to share the 60-second video with their followers. This allowed @xboxuk to increase its earned reach in an innovative way.
Use Promoted Video to spread excitement.
Using Promoted Video is a proven way to increase engagement and generate excitement. @xboxuk found that its audience not only wanted to watch this content, but also was keen to share it with their friends.
Use a hashtag to convey a strong message.
The Halo 5 campaign centred around the #HUNTtheTRUTH hashtag. This set up the game’s story and explained the idea behind campaign in simple terms. The hashtag conveyed a strong message that spurred people to action.
The use of the Polling Card was a first for Microsoft and it showed us that our customers were willing to not only engage, but were happy to redistribute our video content with their followers and therefore become brand ambassadors for Halo. It definitely exceeded our expectations.