@WilliamHill became the centre of the online conversation with a Promoted Trend that connected with passionate football fans. It combined this with a First View giving it the top spot on Twitter on the day of England’s opening match, which boosted brand visibility and engagement.
Using Twitter First View and Promoted Trend for England’s first World Cup game was very important for our World Cup strategy. It was key for us to put our offer in front of as many eyes as possible, and Twitter was a great help in amplifying our digital reach. With more than 22M impressions that day, we can clearly see that Twitter was an essential partner for achieving William Hill’s objectives for England’s first game.