In advance of its launch party, @VOXI_UK promoted teaser videos to its target audience, increasing its follower base as it stirred excitement and curiosity around the new brand and its upcoming launch.
As part of its teaser strategy, @VOXI_UK targeted followers of the bloggers and vloggers popular among its demographic. The brand found that this was even more successful than targeting the followers of relevant artists.
An important element of @VOXI_UK’s appeal among under-25s is the lively content the brand commissions from its community of young creators. The brand’s Tweets featuring this content stood out in young users’ timelines.
How better to involve our audience than live-streaming on Twitter, sharing the performances by Dua Lipa and Liam Payne on the evening as they unfolded? The reach and engagement was fantastic, and outperformed our expectations.