@VodafoneUK used Conversational Video to engage and delight audiences in the week before #CapitalSTB. With a couple of clicks, music fans could Tweet for a chance to win tickets to the sold-out event. These Tweets helped spread the message of @VodafoneUK’s sponsorship among the fans’ own followers.
Our sponsorship of Capital's Summertime Ball offers us a unique opportunity to reach and engage with a hugely social audience. By partnering with Twitter we were able to scale this even more and speak to those who couldn’t be there.