Use multi-image Tweets for visual impact.
@VodafoneUK made great use of Tweets with images around the event. This formed an important strand of its ‘on the day strategy in driving deeper engagements with the millennials of today’, according to Nadeem Ibrahim, Display and Social Director at MEC.
Use a voting mechanic to engage followers.
Take fans backstage with a Twitter Mirror.
@VodafoneUK deployed a Twitter Mirror backstage in order to create and share exclusive behind-the-scenes celebrity moments. A Twitter Mirror is also a great way to generate engagement and conversation.