@UKTomTom optimised its strategy by using a combination of Twitter products. It ran Promoted Tweets and extended out to the Twitter Audience Platform. Also, Website Cards helped drive fitness fans to visit the the brand’s website to learn more about the TomTom Runner Cardio.
@UKTomTom was one of the first UK brands to embrace the power of the Twitter Audience Platform. Doing so extended the brand’s reach and provided some of its best engagement rates. The Twitter Audience Platform helps advertisers connect with audiences beyond Twitter, on thousands of mobile apps.
@UKTomTom employed Twitter’s targeting options. It used keywords to reach people interested in races as well as @username targeting to reach those looking at products like the Runner Cardio. @UKTomTom then had the chance to turn fans into brand ambassadors, and running enthusiasts into customers.