Promoted Video is a proven way to drive engagement, and can achieve 28% more Retweets. To ensure its content had the greatest chance of success and was widely shared, @TescoIrl included mouth-watering imagery and handy tips in each video.
We really wanted to … get our users involved in the healthy-eating conversation. Short-form videos were the perfect way to share ‘hacks’ with our audience and increase engagement. The excellent view-through rates highlight the user experience with Promoted Video.