@STC_KSA’s marketing calendar includes major national events to ensure that its message and brand is connected with the festivities. On Saudi National Day, this meant its brand was aligned with feelings of pride and celebration.
@STC_KSA captured people’s’ attention with a GIF, and provided a friendly invitation to like the Tweet in order to receive a link and take part in the celebration. Twitter helped provide a fun reason to come to its website, and an easy way to join in the activation.
STC used the native tools of the Twitter platform to fuel a collective labour of love. It was an ideal way for us to celebrate, build community, and own the conversation on Saudi National Day.