@MrTayto turned to Promoted Video to extend its TV advertising campaign. It was able to target users who were Tweeting about TV as the ads aired. It also promoted the ads to those who might have seen it on TV. It then used video analytics to gain insight into user engagement with its content.
@MrTaytoIreland used @username and keyword targeting to amplify the conversation about the Tayto Pop-Up Shop in real time. It also used @username targeting to reach followers of similar brands, food lovers and festival goers, as well as TV genre targeting to capture an audience interested in comedy.
Twitter provided us with the perfect platform to magnify the #MoreThanJustACrisp campaign. Twitter helped us to successfully engage with our target audience and to build real-time awareness and hype around the campaign. ...Twitter delivered a unique value to help the campaign to be a success.