TaylorMade connects with its core market plus a more casual golf audience
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The Live Stadium
The opportunity to take our dominant messaging as the number-one driver in golf to a wider Sky and Twitter audience, at a time so crucial as The Masters, was one that we could not turn down and we are delighted to have had such a positive campaign.
Solutions used
Audience targeting
You want your message to be heard by the right person. Twitter's targeting capabilities ensure it will be.