Using a Website Card allowed @RailService to drive a high volume of clicks by appealing to users with offers in their timelines, showcased by a preview image. By combining this with @username and keyword targeting, SBB drove qualified traffic from the right audience at precisely the right time.
While SBB is a well-established brand in Switzerland, it wanted to reach an even wider audience on Twitter and get people excited about its special weekend travel offers. It used Promoted Accounts to grow its follower base, allowing it to increase brand awareness and word-of-mouth sharing.
A competition or a contest is a great way to spark engagement with your campaign and keep users interested. @RailService rewarded users with an on-brand competition and special offers.