People come to Twitter for a live experience of what’s happening. By Tweeting real-time clips from broadcast, @SuperSportTV was able to share goals and highlights with fans as they happened. This drove huge engagement and follower growth for the brand.
Give fans exactly what they want.
@SuperSportTV knew that fans would be most interested in their own teams’ fixtures. Offering them this content gave an extra level of personalisation, which reinforced SuperSport’s position as the go-to provider for the football content fans want.
Euro 2016 provided SuperSport with the perfect opportunity to go beyond the linear television experience for our customers. Twitter allowed us to not only personalise our messaging, but also kept football fans informed of key moments in the championship.