Use Twitter App Card to drive awareness of the prize and app installs
To promote the £1m prize, use a telephone recording of someone actually winning the jackpot.
Utilise Twitter’s audience targeting
Twitter Audience Manager allowed for robust targeting of 18+ consumers with an interest in sports and/ or betting.
Video Website Cards pulling in Sky Sports alignment
Video Website Cards were also used featuring Sky Sports main anchorman Jeff Stelling.
The targeting functionality, creative optimisation, and platform insights that Twitter provides, allowed for us to produce a smart, efficient, dynamic campaign. In a fast paced, competitive industry, such assets are integral. Twitter became the central focal point, the key environment, in which the Super 6 jackpot drop was celebrated.