To promote the £1m prize, use a telephone recording of someone actually winning the jackpot.
Twitter Audience Manager allowed for robust targeting of 18+ consumers with an interest in sports and/ or betting.
Video Website Cards were also used featuring Sky Sports main anchorman Jeff Stelling.
The targeting functionality, creative optimisation, and platform insights that Twitter provides, allowed for us to produce a smart, efficient, dynamic campaign. In a fast paced, competitive industry, such assets are integral. Twitter became the central focal point, the key environment, in which the Super 6 jackpot drop was celebrated.