Share exciting moments in near-real time.
Through Twitter Amplify, @SkySportsRugby and @SamsungUK were able to deliver exciting moments almost as they occurred. These were brought to fans as they Tweeted about the events that had just been on TV, such as England winger Jonny May’s try against New Zealand, which @SamsungUK then Retweeted.
Extend sponsorships to the second screen.
Samsung’s technology and partnership with England Rugby, coupled with Sky Sports’ broadcast footage and Twitter’s platform to deliver that content, was a winning combination. This was a perfect example of the right partners working together to provide followers with the content they want.