@Selfridges used a Promoted Trend to launch its campaign and build widespread awareness. The Trend allowed #SelfridgesXWorkIt to engage with digital natives and fashion-conscious consumers alike. It also paved the way for the variety of Twitter and other online campaign activity that followed throughout May.
@Selfridges tested and adapted a variety of creative content. It shared inspirational quotes from such notables as Steve Jobs and Albert Einstein, and posted images of its windows to encourage store visits. It also used still-image photography, graphics and video, ensuring the campaign’s endurance and ability to exist beyond the in-store experience.
The campaign helped us to quickly get to grips with live streaming and integrate it into our social strategy. … We love how Periscope enables us to engage with our audience in what feels like a very intimate environment and, as a result, bring customers closer to the brand and the in-store experience.