Create a localised competition.
Use Promoted Video to generate buzz.
Sharing high-quality video content showing the Galaxy S7 phone’s features allowed @SamsungMobileSA to build anticipation for the launch. Promoted Video increased interaction among Twitter followers and helped to raise awareness of the product launch and the global campaign’s #TheNextGalaxy hashtag.
By syncing up radio and Twitter communication in real time, we achieved considerable reach, with the boxes being unlocked in record time. The ‘shareability’ of Tweet to Unlock helped us increase engagement rates among our Twitter audiences.