By using Promoted Video, @DrinkRani generated excitement and boosted engagement. The brand refreshed video content on a weekly basis to extend audience interest throughout the 10-week campaign.
The brand wanted to make it easy for users to enter the competition. A link in the Promoted Tweets to the dedicated competition website meant consumers could spin and win on the go.
Twitter is key for us — it’s a major channel that our target audience is most active on and looks to for inspiration. With Twitter’s robust targeting capabilities we were able to reach the audience most interested in our brand.