@Wendys leveraged First View to build wider awareness of its "4 for $4" campaign, which lets consumers choose four qualifying menu items for $4.
“Having Wendy’s at the top of people’s feeds is a huge benefit,” said Brandon Rhoten, VP of advertising, media, and digital at The Wendy’s Company. “That makes First View video a perfect fit, pushing brand mentions for our 4 for $4 meal.”
For tips and advice on using First View for your next campaign, read part two: 3 ways to own the moment and achieve “Love at First View.”
Use Promoted Video for more engagement.
Promoted Video is a proven way to achieve higher engagement and can drive 28% more Retweets. To ensure its content had the greatest chance of success and was widely shared, @maxhamburgare created video content that was eye-catching and increased the desirability of the burger and featured ingredients.
Thanks to Twitter’s great affinity in our desired target group, and the additional reach and value added to the campaign by Twitter overall, we’ve seen engagement and interest for the product across all digital platforms.