Reach the right audience with the right targeting.
Targeting consumers and businesses with the same campaign can be a challenge. @MastercardEU worked with Adaptly to create lists of keywords, accounts, and search terms to allow it to reach the most relevant consumer and business audiences.
Join the conversation before, during, and after the event.
Tapping into the conversation before Valentine’s Day proved to be hugely beneficial for @MastercardEU. Doing so allowed the company to determine which creatives most resonated with its target audience and to adapt its campaign as it was developed.