Connect through targeted content.
@AskLloydsBank connected directly with different audiences through a series of highly targeted images aimed at customers embarking on the next big steps, such as buying their first home, selling their current home or having a baby.
Make your TV ad go further with Promoted Video.
Promoted Video showing clips of its new TV ad featuring the iconic black horse helped @AskLloydsBank drive engagement and increase awareness for its creative campaign amongst Twitter followers.
Give a peek behind the scenes.
@AskLloydsBank appealed to Twitter audiences by sharing a series of short and engaging behind-the-scenes videos. Theses showed how the black horse was trained on the set of its new TV ad. Including a Twitter Amplify post-roll helped boost brand awareness.