Put more voices behind your messages.
Alongside its own content, @AskLloydsBank curated Tweets from people who had shared their own experiences of taking each life step. This added another layer of authenticity and variety to each Moment.
Twitter Moments is a new, innovative format that helped us give our customers snackable, authentic and relevant content to help them take their next step, pulling in real user-generated content. This activity did an excellent job in achieving our objective of driving preference for Lloyds Bank.