Put more voices behind your messages.
Alongside its own content, @AskLloydsBank curated Tweets from people who had shared their own experiences of taking each life step. This added another layer of authenticity and variety to each Moment.
Turn the story's end into a starting point.
By concluding each Moment with an invitation to find more guidance, @AskLloydsBank offered extra value to customers, and brought them to its own website.
Twitter Moments is a new, innovative format that helped us give our customers snackable, authentic and relevant content to help them take their next step, pulling in real user-generated content. This activity did an excellent job in achieving our objective of driving preference for Lloyds Bank.