“Like to Remind” Tweets enabled Land Rover to gather a pool of people who would be tuning in to the reveal moment.
Land Rover continued to build a large retargeting pool with a Promoted Moment and Promoted Poll, keeping the Defender top of mind for people interested in the new vehicle.
Other formats used included a Twitter Poll and Twitter emoji.
The combination of products that we used on Twitter allowed us to engage with our audience and continue the conversation in a fun and interactive way. The Like to Remind Tweet was ideal for setting up our live reveal moment.