Kraft Heinz discovers if Britain is ready for Mayochup
Get direct feedback from a broad user base.
@heinzmayo used a Promoted Poll to gauge the sentiment of consumers and get direct, instant feedback on the development and launch of a new product. Promoted Polls are effective because they work at scale, enabling brands to garner the opinions of diverse audiences.
Synch with PR announcements to boost Tweet effectiveness.
By timing Tweets with key PR announcements, @heinzmayo enhanced the engagement and impact of its Promoted Poll by driving more users and building a sense of excitement and timeliness around the vote.