Update content in real time.
@KFCArabia’s Promoted Tweets provided live updates of in-store events along with details of when and where to meet the Colonel. Doing so encouraged followers to visit KFC outlets and generated sizeable crowds. The brand also was able to optimise content in real time to drive further participation.
Grab attention with strong visuals.
By live-Tweeting photos and videos of the Colonel from its stores, @KFCArabia was able to increase hype and to stand out online. These Tweets also generated buzz for in-store visits and activities. The images encouraged people to come to KFC outlets, and as crowds grew so did sales.