KFC launches its new fries in the most unexpected way
Customer Care - @KFC_UKI_Help Snapchat - KFC_UKI
We sparked a massive conversation and generated meaningful engagements by causing quite a bit of confusion. We then put minds at rest by retargeting those people with the real message and showed that we listen to what our customers tell us. Taking the conversation offline meant we could carry this excitement across to the wider public and increase the impact of the campaign.
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Audience insights
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