@KFC_UKI took an entirely unexpected approach by promoting negative feedback about its own product. Not only did this create a buzz around the upcoming launch, it showed audiences that it really listened to customer feedback.
By whitelisting follower accounts, @KFC_UKI could use organic content within Promoted Tweets, which led to stronger engagement with Twitter audiences and boosted the conversation.
@KFC_UKI decided to expand the conversation by featuring the online campaign in offline tools. In this way, it could increase the reach of the campaign and drive new audiences towards online content.
We sparked a massive conversation and generated meaningful engagements by causing quite a bit of confusion. We then put minds at rest by retargeting those people with the real message and showed that we listen to what our customers tell us. Taking the conversation offline meant we could carry this excitement across to the wider public and increase the impact of the campaign.