Interactive Tweet formats made it easy for people to engage with @Lenovo. In Conversational Ads like this one, buttons beneath the product video featured strong CTAs, and a tap or click would create a new Tweet that spread the conversation further.
For future campaigns, we will definitely look to Twitter as our priority supplier for buying video. We were thrilled that, beyond the views we had aimed for, Twitter generated a huge amount of engagement for us. It was fantastic to see Twitter users watch our content and interact with it at scale.