Case Study

InfoJobs shows leadership, builds community and wins new users with

Key results

The opportunity

As Twitter’s second annual online European job fair approached, employment website decided to own the conversation in Spain by creating a jobs event powered by Tweets. It wanted to use to maintain the brand’s leadership position and increase app installs – and to truly help jobseekers and employers to find each other on Twitter.

The strategy

 put video at the heart of . It used Video App Cards to grab attention and make it easy for people to install its app directly from their timelines. It used First View to place video content in the top ad spot in users’ Twitter timelines nationwide for 24 hours – as well as to claim the top position among trending topics in Spain. And  used webinars and Periscope to educate and engage people throughout the day.

 ran various videos and hashtags in the prime spots during its First View day, promoting various aspects of its campaign:

– the main hashtag for the day, linking all communication together
– a webinar about how use Twitter to find a job
– a Periscope about how to recruit candidates on social media
– a Periscope with InfoJobs spokesperson
– a Periscope with Talent Acquisition ’ parent company Schibsted

When Twitter told us about we saw a clear opportunity to engage with our users and clients. It was a great chance to own the conversation around job search for 24 hours thanks to… First View with the hashtag, Conversational Ads and Promoted Tweets.”

Erasmo López García (), Social Media Strategist,

Steps to success

1. Stay top-of-mind all day with First View.

First View meant that owned Twitter’s most valuable advertising space in Spain for 24 hours. Every user who visited Twitter on would see an video in the top ad spot in their timeline, and at the top of the trends list. This gave the campaign massive reach, all day.

2. Layer Twitter tactics for a rich campaign.

had a number of objectives, including app installs, site traffic and branding. Complementing its First View campaign with Video App Cards and a strong organic presence including GIFs, Periscopes and Conversational Tweets, it was able to meet all of its goals in one cohesive campaign.

3. Be bold in growing the conversation.

Not only did extend beyond Twitter, using the hashtag in emails and on other websites: It extended the on-Twitter activity to competitors, inviting them to take part. This made the conversation even more valuable to users, and demonstrated ’ leadership.

4. Make sure the user’s voice is heard.

used Conversational Card to spur conversation. With just a couple clicks, people could Tweet that they were looking for work (), or looking for talent (). also encouraged user engagement by replying directly to 180 jobseekers’ questions during the day.

The success

was a success for as a branding and as a performance campaign. The hashtag hit 11.8 million impressions, and was mentioned in seven thousand user Tweets.  As many as 350 companies took part, and gained extensive media coverage.

’ Video App Cards racked up over 1.4 million impressions and 228,258 completed video views. Its app installs on reached three times ’ daily average.

Campaign results went beyond our expectations and challenged us in terms of creativity and real-time communication. We achieved professional leads and helped people to get a job. Goal 100% reached.”

Erasmo López García (), Social Media Strategist,

Solutions used

Mobile app growth

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Expanding reach

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