Build on new relationships.
By retargeting its original viewers with further content — like this behind-the-scenes video — @HSBC_UK extended the life of its campaign, and reinforced the connections it had forged.
It was important to put HSBC at the heart of all conversation around online fraud. The First View positioned us at the forefront of one of Twitter’s biggest days of the year, and contextual relevance drove our success. Based on the results we achieved, this is something we would look to do again for a campaign of this nature.